About us
Let yourself
be inspired
Welcome to our online auction platform. We invite you to explore our offerings, learn more about the world of tractors, and experience the thrill of bidding on your next farming investment.
Discover
our auctions
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Start with the bidder – find out what they want and provide it to them.
It's all about trust
Meet our team
Dedicated professionals driving our auction success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the auction platform. He actively engages in the development of the bidding software, marketing, and customer service strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the agricultural sector, Mich has helped the company to get where it is today. Mich is among the best minds in the industry.
Aline Turner
Chief Technical Officer
Aline is a passionate advocate for the agricultural community, mentoring new bidders and supporting farmers in their equipment needs.
Iris Joe
Chief Financial Officer
Iris, with her extensive experience in agricultural sales, helps us navigate the complexities of the auction process. She is determined to drive success and delivers her professional acumen to bring the company to the next level.